Released on: March 30, 2008, 8:01 pm

Press Release Author: John Griffin / Cutcaster

Industry: Media

Press Release Summary: Cutcaster combines the best of consumer video and photo
sharing sites with a secure content licensing marketplace to create a dynamic and
distinctly different community based content marketplace to buy, sell or request
quality and affordable digital video, motion graphics, and still images. To find
out more please contact john@cutcaster.com for more information.

Press Release Body: Image and footage licensing is about to be turned on its head.
Get ready for a new way to find, buy, sell and negotiate prices for digital images
and stock videos online. Today, Cutcaster opens the "beta" doors to their
community-based content marketplace after a year of testing and aggregating Royalty
Free (RF) video and stock photos for sale and promotion. Their new media
marketplace is a truly unique way to license and request premium digital video
clips, still-images and motion graphic content.

"This isn't just another static storefront where the agency or site sets the price,"
explained Cutcaster founder John Griffin. "Cutcaster is dynamic and unique because
it matches supply and demand by giving creators the option to set their own price
for the cost of a royalty free license or choose Cutcaster's patent-pending pricing
algorithm to find the correct market price. On the other hand, the site lets buyers
seamlessly submit bids/lower prices for content to a seller, which they can accept,
decline or meet with a return offer back to that buyer."

For the first time, buyers can bid on content and get the price they want to pay,
which could be lower than other sites because they can negotiate pricing with the
seller directly. Sellers still have the choice of where they want to price their
hard work, but can use Cutcaster's market education tools to adjust their pricing
levels to capture more sales volume. This can lead to more dollars in creator's
wallets than higher pricing alone.

Cutcaster's marketplace is the first platform like this in the image and video
licensing business. It's not micro-stock, mid-stock or Getty Images, but an
exchange that combines all three based on quality, pricing and user experience. "I
came from a stock trading background on Wall St. where electronic trading platforms
seamlessly helped buyers and sellers find one another, negotiate on pricing and cut
out the expensive and inefficient middleman. I should know because I was one of
those middlemen," Griffin said with a wink. "We applied what we learned and observed
working in the stock market trading model and moved it into the outdated media
licensing space to create Cutcaster."

At Cutcaster, photographers, graphic designers and videographers have their own
customizable studio pages to host hi-res images, promote their hi-def video footage
and direct traffic back to their personal websites. They can also sign up to hear
about freelance opportunities to convert Cutcaster users into their customers.

Advertisers, filmmakers, publishers and graphic designers are no longer just passive
window-shoppers looking for the best content at the best price. Cutcaster now gives
them a choice between downloading available content immediately to their desktop,
submitting a bid for the content they want, or requesting custom work from the
creative community. Cutcaster has a platform called ProjectRequest, which allows
buyers to request pictures or footage from the entire Cutcaster community and then
get the desired work delivered by their deadline. Come join the content revolution
and visit www.cutcaster.com.


Web Site: http://www.cutcaster.com

Contact Details: John Griffin
187 Lafayette St.
6th Floor
New York City, New York
10013